IDF
From Cast Lead to Pillar of Defense: How the IDF has learnt to communicate war in Gaza online
In 2009, I wrote a blog post arguing that the Israel Defense Forces (IDF) had “fallen off the social media bandwagon”. Their digital media campaign in support of Operation Cast Lead in Gaza was hastily conceived, unimaginative and anti-‘social’. New tools were used to disseminate traditional military messages with little regard for a new online […]
Behind the scenes: social media at the Israel Defence Forces
This is an extended news report on the Israel Defence Forces’ social media activities including interviews with the soldiers updating the various IDFSpokesperson accounts. The video is a year old, but I’ve been looking for this sort of material for a while. The IDF started with a blog and a YouTube channel in 2008 during Operation Cast […]
A lesson in information operations
That’s what Andrew Exum at the Center for a New American Security thinks the Israeli raid on the Free Gaza flotilla provides.
The blog as a weapon in an era of information war
I’ve been doing some research into the coverage of the Gaza conflict (back end of 2008, front end of 2009) on blogs. One of the English-language blogs that covered the war was the Muqata blog. The Muqata blog was started in 2005 by ‘Jameel’, a Jewish settler who had lived in Chomesh in Gaza before […]
WRL: New media, Afghanistan, Iraq and Al Qaeda
A few bits and pieces I’ve spotted recently: 1. Leveraging New Media (pdf): A US military report on the Israeli Defence Force’s use of new media in the conflict in Gaza re-published in the Australian Army Journal. It’s from the middle of 2009 but I’d not picked it up before. It’s authored by Lieutenant General […]
Round up: Marjah; war reporting; Facebook and the IDF.
Fighting the Taliban in Marjah, Afghanistan. There was an interesting little sub-plot in this article in The Times about the aim of protecting and winning over the population in a counterinsurgency operation. On the one hand these US Marines were being asked to exercise some level of restraint: "The new rules of engagement, dubbed “Courageous […]
IDF Twitter feed breaks 179 day silence
Rather intriguingly the Twitter feed for the Israeli Defence Force, @IDFSpokesperson, has offered the world a tweet for the first time in 179 days. Clearly IDF Spokesperson was getting back into the swing of things because the first one was quickly followed by a second at around 6pm Israeli time: "IDFSpokesperson 106 aid trucks and […]
(Not) contacting the IDF through social media
In my post about the Israeli Defence Force and their use of social media during the Gaza conflict, I said I was trying to chase up the IDF for a comment or response to it. I, for one, would be interested to hear their take on it. Several emails have met with no response, so […]
How the IDF fell off the social media bandwagon
I’ve been thinking for a while about how the Israeli Defence Force used social media during the conflict in Gaza and I’m not at all convinced the campaign was successful. Yes, the IDF was right to engage with the Internet and social media. But the way they went about it was questionable. I have two […]