Workshop: Digital Bootcamp
Digital Bootcamp is a master class designed to help you and your film navigate the rapidly evolving digital landscape.
Your guide is Frontline Member, James Mullighan (Board Member of Encounters, Doc|Fest and LSFF Festivals, and ex chief of Shooting People and Edinburgh International Film Festival). The seminar will guide you through a series of case studies and practical examples (with a focus on documentaries) to help you get up to speed with many of the digital tools now available to storytellers. This seminar will cover these areas:
1. Digital Frontiers – Why is all this important? What’s new – in funding, crowdsourcing, production, marketing, audience-engagement, and sales and distribution.
2. Digital Strategy – How to design a website and social media campaign for your film. How social media and technology can help you, and how you can help yourself, stay on top of new developments and opportunities.
3. Crowdsourcing and Crowd funding – Using case studies, the seminar will ask: What is the difference? Who are the players? What makes a good crowd funding campaign, from the fundraising trailer to the length of time, the amount you are seeking to raise and your social media strategy to solicit donations? How to make a crowd funding campaign fit into the wider web campaign for your film?
If you’re feeling overwhelmed about social media and all things digital then Digital Bootcamp will show you how to create a manageable strategy and use available tools to get your films made and seen. You will learn how to reach and engage audiences in new and exciting ways, and you will learn how to measure the impact of your endeavours.