Workshop: Writing for impact – lessons from the trade
Everyone needs to write well today. Whether you’re a freelance photographer or a corporate CEO, your clients and your community want to know what you think – and with the advent of social media, they expect you to say it clearly, succinctly and often.
This one-day workshop will explore simple ways of planning what to write, and help you get to grips with the tools and techniques for producing sharp, compelling copy.
Whether you’re blogging, keeping your website up to date, submitting articles, sharpening up your twitter feed, or just sending out better pitches and proposals – this workshop is for you.
About the trainer
Richard Young has been writing about business since 1995. After stints on BusinessAge, Business Computer World and Financial Director, he launched Real Finance magazine in 2001 with a focus on gripping narrative and lively copy – not easy when the beat is high-level financial management. Since 2006 he’s been freelance, working with magazines, web sites and corporate clients on everything from blogs to books. He also chairs conferences and has been running the Better Business Writing workshop since 2007.