Workshop: Mastering Social Media with Jon Bernstein
In the fast-paced evolution of digital journalism, it is essential to get to grips with the social media landscape around you. Pioneering website editor Jon Bernstein will lead a day-long workshop to teach you how to get the most out of your online tools.
From understanding the basics of social media and their applications in journalism, to the fine art of online editing, this workshop is ideal for established and emerging journalists alike. It will also appeal to anyone in a communications role who truly wants to understand the power of social media.
The workshop will be divided into two parts:
How to Tweet: A social media primer
This session will teach journalists – in-house and freelance – and communications professionals how to raise their profile, extend their reach and understand how to integrate social media into their newsgathering, research and campaigning.
This interactive session will cover the following and more:
- Social media: understanding the basics
- Two tales from the newsroom that demonstrate the power of social
- Six ways social media can help your journalism: crowd sourcing, fact checking, taste testing, finding eyewitnesses and more
- The social media audit: from Twitter and Facebook to Google+, LinkedIn and beyond
- When to post: how online consumption habits are changing
- How to manage your social footprint all in one place
- How to get noticed and grow your follower count legitimately
- Eleven social media tips
How to Blog . . . For reputation, profile and reach
In this session, Bernstein will explore the basics of blogging, the dos and don’ts, reveal who are the masters of the craft, and layout the editorial techniques – as well as the tactics and tools – you’ll need for success.
You’ll cover a range of subjects including:
- Blogging basics
- When is a blog post not a blog post?
- What kind of blogger are you? The polemicist, the educator, the analyst, the observer, the magpie and more
- How to establish a tone of voice
- Frequency and variety: defining a rhythm to suit you and the reader
- How to get noticed
- How to grow your traffic
- Blogging dos and don’ts
About the trainer
Jon Bernstein is an award-winning journalist, editor and digital strategist. He was deputy editor, then digital director, at the New Statesman; multimedia editor at Channel 4 News; ran the Channel 4 FactCheck website during the 2005 general election; editor-in-chief of Directgov, working in the Cabinet Office’s eGovernment Unit; and editor-in-chief of dot com start up and technology website silicon.com. In 2011, he was named Website Editor of the Year by the British Society of Magazine Editors for Newstatesman.com.
Images: via Shutterstock.com / Peshkova and Jon Bernstein