Workshop: Advanced Podcasting – How to Make Online Audio Work

Workshop Friday 2 March 2018, 10:00 AM - 5:00 PM
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Please note our events and workshops space is located on the second floor and does not have elevator access.

Standard £165
Freelance/Student £140
Members £115



Podcasts are increasingly popular, having proven their appeal to mass audiences through the success of productions such as ‘Serial’ ‘S Town’ and others. They are also connecting niche audiences that share professional and personal interests. This one-day workshop is a follow up to ‘An Introduction to Podcasting, and goes beyond the technical requirements involved in making online audio programmes. It is aimed at those who already know about interviewing and editing, but want to understand more about what it takes to turn an idea into a viable and enduring podcast.

The course covers what needs to be considered in advance of producing a podcast – including differing formats, the challenges and possibilities in making a programme and how to attract an audience to the finished product.


  • Planning for podcast production – editorial and technical
  • The differing models of online audio programmes
  • The costs and economies of making podcasts
  • Surveying the differing platforms for online audio
  • Promoting the finished product – from blogs, to social media and more
  • The challenges and possibilities of monetization


Richard Miron has considerable experience as a journalist and strategic communications professional. He was a reporter and producer for BBC News and Current Affairs for 17 years, including several years as a foreign correspondent. He later worked as a senior communications official for the UN in the Middle East and for the World Bank in Washington D.C. He now runs a consultancy ‘Earshot Strategies’ that provides a range of services to support organizations and individuals interested in podcasting. To find out more about Earshot Strategies click here.

Image: via Shutterstock