Operation Cast Lead

From Cast Lead to Pillar of Defense: How the IDF has learnt to communicate war in Gaza online

In 2009, I wrote a blog post arguing that the Israel Defense Forces (IDF) had “fallen off the social media bandwagon”. Their digital media campaign in support of Operation Cast Lead in Gaza was hastily conceived, unimaginative and anti-‘social’. New tools were used to disseminate traditional military messages with little regard for a new online […]