Good opinion writing should demonstrate credibility and shape minds. Unfortunately, most misses the mark because it is ill conceived, badly executed and lacks a compelling central thought. This interactive, half-day workshop for journalists and communications professionals will give you the confidence to plan, commission and write with authority and purpose. It will uncover techniques for identifying relevant topics and for developing absorbing themes. It will help you build content with a coherent narrative using ‘killer’ supporting evidence. And it will give you the tools to engage the audience from the very first line.
By Lizzie Kendal On Tuesday 27 November, a group of experts gathered at the Frontline Club to discuss the issues and nuances that surround the task of: Covering poverty in an indifferent world. This subject was recently explored by the BBC’s Why Poverty? series in an episode covering the campaigning efforts of Bob Geldof and Bono, and […]
By Nigel Wilson The day after a public intervention from MI5 Director General Jonathan Evans, a panel as divided as it was well-informed, debated the merits of the government’s draft Communications Bill. The Frontline Club was packed and the feisty discussion began with each specialist setting out their pitch. Professor Anthony Glees, billing himself as the […]
I’ll soon be heading into London for a two-day conference where participants will be discussing strategic communications from various organisational perspectives – military, international, humanitarian, and media. On today’s agenda we have: – A key note from Nik Gowing on the ‘new tyranny of shifting information power in crises‘. – A discussion between General Sir […]