Shooting People Presents: Digital Bootcamp
A half-day training and networking session designed to help you and your film navigate the rapidly evolving digital landscape. Shooting People Creative Director James Mullighan will chair the event, which features filmmaker and digital marketeer Harriet Fleuriot and Ingrid Kopp, Head of Shooting People’s US Operations. The three will guide you through a series of panel discussions, case studies, practical exercises and networking.
Part One – Introduction, and Case Study (1)
This section asks: Why is all this important? And demonstrates how the creative and business sides of independent filmmaking are ineluctably connected. And then, to limber up, a tour of ‘Robert Greenwald’s ‘Iraq for Sale’ [this film is recommended, but not compulsory, pre-session viewing].
Part Two – Digital Glossary
Here, the session helps you decide which social network is right for your project, and how best to use it. There’s also a crash course in blogs and vlogs; ten top tech tips, from basic html coding to video compressions rates; how social media can help you, and how you can help yourself stay on top of things.
Part two – Case Study (2)
Our new scalpels are applied to Franny Armstrong, director of ‘Age of Stupid’ [again, recommended, but not compulsory, pre-session viewing].
Part Three – New frontiers in digital film marketing
What’s new – in funding, crowd sourcing, production and distribution.
Part four – Put it to the test
The participants are broken into groups, and each given an hypothetical film project. Each group will spend twenty minutes preparing a marketing and distribution plan using lessons learned earlier, and then in turn present to the group.
Part Five – Networking is not a Four Letter Word
I know we’re British, but a little networking never hurt anyone. Go on: be more American. Included in the price of the course is a drink on us, and the opportunity to network in the salubrious surrounds of the Frontline club