strategic communication
August 16, 2011
US Navy “burning the boats” to join social media conversation
A speech on the US Navy’s approach to communications by Admiral Gary Roughead has surfaced in my Twitter feed. The Admiral is the US Chief of Naval Operations and he gave these remarks to a Public Relations Strategic Communications Summit in June. The general message is that the US Navy realised it could no longer […]
May 17, 2011
Ministry of Defence reviewing communication strategy for a networked world
The Ministry of Defence is considering proposals that would empower more members of their staff to communicate so it can compete more effectively in a networked information environment. In particular, the MoD will decide whether to free deployed commanders from aspects of existing constraints which mean their operations are usually communicated through spokespeople. A more […]